Digimarc - It's New and Exciting
I first came across this technology in last Saturdays Daily Telegraph – Travel Section.
The Telegraph is the first media company in the UK to adopt this special digital content (that's what they say unless anyone knows any different). Pictures within the supplement have an invisible watermark which can be seen by a smartphone. The watermark directs your smartphone to a specific web page that gives additional information about the subject...
It's certainly novel and I can see loads of ways this technology could be put to great marketing use – packaging, print promotions.
Would welcome feedback –do email me at roz.chandler@branchcommunications.co.uk
Roz - Managing Director
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