Facebook - Love It Or Hate It You Need To Have It And Claim Your Place!
Setting up a Facebook page is like opening a new flagship store. Facebook is now a fully grown channel for marketers to focus on. For retailers it could be the launch of your social media store, for service providers its your window on the social media high street.
The Setup Process
Similar to setting up a store/branch or office you have a set up process, hiring staff, decorating the premises and shop fitting or office interior design, once its open you then pay your running costs and measure your business results and market your business.
Setting up your corporate Facebook page is exactly the same, you need to have a social media manager design it, set it up, measure it and obviously market it to drive customers to it. Facebook fans are your customers and it is your way to communicate with them and their friends about your business and just as importantly hear from them about what they say about you.
It's All About Content
The more content you post on your page, the more you will appear in a fan’s news feed. Additionally, every time a fan interacts with your page their fans will see it in their own feeds, boosting your content’s chances of going viral.
Don’t make it a one way street. People will soon get annoyed if you bombard them with communications.At most, a once or twice-daily update should be sufficient for most brands. It’s quality, not quantity that counts.
Some examples of great content include:
- Exclusive videos
- Promotions and giveaways
- News stories and blog articles
- Discounts and offers
Give fans and visitors a reason to interact and to keep coming back for more. Make sure you look after your fans by giving them access to exclusive content and discounts. Show them some personality along the way, and remember to communicate in plain English, this is a relationship you are building
Link to your fan page from your websites. Use your existing websites to help with your link building.
Promote, Promote, Promote
Think of innovative ways to promote your Facebook page.
Run a paid-search campaign against specific brand terms and have users directly visit the page when they click on PPC ads. Alternatively, you could Run a specific email campaign. You might also want to consider encouraging staff could promote the page too, especially those in customer service. Staff should have links to Facebook in their official email footers.
Branch can help you with all of this and more...why not contact us now?
Marilyn - Head Of Analytics And Natural Search
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