Pinterest is being hotly tipped at the social media hit for 2012, or is it just another wannabe visual bookmarking site?
With 10 million monthly US users, over 10.4 million registered users and 9 million monthly Facebook connected users and is being used by more than 100 brands – it certainly is crating plenty of buzz as the newest social media darling.
Pinterest is already making its mark in terms of web design influence if nothing else. Pinterest puts web content into sticky-note sized blocks users can organize onto pinboards that fill the entire browser screen. The majority of each block is filled by a photo, and the ability to “like,” “repin” or comment at the bottom make it look like its own mini web page.
Ladies love Pinning – 97% of Pinterests’ Facebook fans are women interestingly this compares with approximately 66% of Google + users being male.
The concept is more in tune with the “Stumble Upon” model, feeding users ideas from others who have relatively similar “likes,” rather than forcing people to mine multiple sites for material — creativity at your doorstep. Users range from homemakers sharing recipes to 20-somethings displaying fashion trends to entrepreneurs hoping to generate new business.
The site is still in invite-only beta, and we are in the process of signing up. Watch out for follow-up posts on what we are doing it with it for Branch and our socially savvy clients!
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