The Networking Phenomenon That Is Transforming The Business World
To some people, social networking is something you do with a glass of wine in one hand and a canapé in the other! To those in the know, it is one of the biggest internet successes of the past few years. No longer just for teenagers, social networks are relevant to us all, both on a personal and business level, with their use and popularity on the increase.
Put simply, social networking is about engaging and interacting with other internet users in a communal online space. Users register on the site and build a personal profile which consists of contact details, photographs, a brief resume about their life, their likes/dislikes, favourite links etc. Users make 'friends' with other users with who they are linked to in some way. They might share knowledge about a specific subject or a common interest – perhaps they are old school friends or former business colleagues.
According to statistics published at the end of last year by Comscore, (www.comscore.com) 56% of Europeans and 78% of UK internet users regularly access social networks.
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Marilyn - Head Of Analytics And Natural Search
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