The Challenge
Barceló Hotels needed to improve their offering and grow their sales revenue within the competitive Conference & Events market. They identified the need for an intuitive website that could dynamically hold and present their evolving conference and hotel portfolio.
The Outcome
Branch devised and developed a site which holds dynamic content such as interactive floor plans and 360 degree views of the hotel chain's meeting and conference portfolio. An effective CMS underpins the site enabling the team within Barceló to upload content internally as well as allowing them to create email communications for key visitor groups. Branch helped to create these initial email templates and currently hosts and maintains the structure of the site.
http://www.meetbarcelo.co.uk/index.aspx
The Results
Barceló's Conference and Incentive website was acclaimed when launched at a big Conference and Events show in 2009. Through the way it was designed and built it is highly optimised for organic search and as a result has helped the chain to grow this part of their business successfully and cost effectively.
Don't Just Take Our Word For It
Here's what Barceló Hotels think about us...
