The Challenge
Butlins had recognised that they required an integrated marketing strategy to maximise the return on investment from their marketing spend.
The Outcome
Following a full marketing audit, Branch developed an extensive online marketing strategy which included:
- An assessment of their market place
- Recommendations for website restructure and for improving their existing channels
- Customer segmentation and targeting
- Recommendations on the ideal communication channels by segment
- Identification and allocation of internal resources
The Results
Butlin's implemented Branch's recommendations, restructuring their marketing organisation and adopting the segmentation model. They have since seen an improved ROI and enhanced customer service performance indicators.
Don't Just Take Our Word For It
Here's what Butlin's think about us...
