The Challenge
DKB acquire and distribute many household gadget brands globally. Historically local countries were responsible for the branding and marketing of products. It was felt to grow the global base that common global brand platforms were needed.
The Outcome
Branch developed and ran a brand management workshop for two of the key brands, facilitating the input from several local countries. The result was an agreed set of brand pillars and messages supported by creative hooks.
The Result
DKB are using the new brand platforms to communicate with their local dealers and trade contacts. A trade and online marketing programme, which will include new product websites, is also underway.