The Challenge
East clothing are one the country’s leading clothing brands, however their online presence didn’t mirror their success on the high street. They approached Branch to help them to increase their brand visibility online and get customers more engaged with their online offering. Their ultimate goal was to improve, and then retain, sales growth through their online channel.
The Outcome
Branch's first task was to structure and then optimize an effective PPC campaign whilst also looking at ways to build on sales short term through the utilization of East's own customer database. A weekly email campaign was set up to promote current collections and special offers to East's existing customer base.
Branch also supported East’s Online team by advising on SEO techniques that could be applied to their existing website to ensure it was optimized to it’s full sales potential. Online PR was used to promote clothing collections to fashion sites and online consumer publications.
The Results
Within the first few months of working with Branch, East saw their online sales increase by 250%. Web traffic doubled within a 12 month period and email communication brought in an additional revenue stream in excess of £250,000. PPC & Email performance continues to be high with results well in excess of industry benchmarks.
Branch have recommended website improvements which East are currently addressing - with a new website being launched in time for the Christmas rush!
Don't Just Take Our Word For It
Here's what East think about us...
