The intelligent collection, retention and use of data is key to the success of any marketing campaign – including online activity. Marketing campaigns are becoming increasingly segmented and tailored to the needs and interests of individuals, made possible by the advances in digital communications. Collecting and understanding information about your customers and enquirers is vital, to make the most of E-Marketing opportunities in this digital age.

Branch Communications Data Acquisition services
Branch Communications understand the importance of customer data and can provide a host of creative and technical solutions to help you enhance the size and quality of your customer database.

Our services include:

• Acquisition
  Sourcing email addresses using online surveys, competitions and subscribing to newsletters (allowing a relationship to build up with the customer).
  
• Automatic Data Exchange
  Automating the updating of your internal CRM system or database with the new email addresses.
  
• Validation & De-duplication
  Keeping your database clean, with removal of invalid and duplicate email addresses after each campaign.
  
• Filtering
  Improve response rates by targeting specific groups of people with specific message, using the data collected intelligently.