Online PR isn’t just ensuring your press release are online (although a media centre mustn’t be overlooked - the first port of call for any journalist). It’s using the internet to strengthen the image, authenticity and reach of your brand, making use of timely and relevant news circulated through blogs, viral PR or independent news sites. Online PR makes it easier to track news stories featuring your business online and therefore monitor the portrayal of your brand and minimise damage caused by negative PR. For the best results integrate Online with traditional pr and with all other marketing activity.

Branch Communications Online PR Services
For those who are still considering how to integrate their existing PR function with online capabilities, Branch can ease the transition. We’ll help you to build relationships with journalists, 98% of whom use the internet for research, and your consumers. Consumers increasingly see online PR activity such as blogging as adding credibility and reliability to brands through endorsement by like minded people. Branch can help you benefit from the burgeoning number of sites providing news and information, and audit the online presence of your brand, your competitors and the market.

Our services include:

Media Centre
Establish and maintain a media centre that provides a one stop shop for journalists, including corporate information, biographies and releases.

Press Releases
Production of press releases optimized for search engines, and distribution to appropriate partner sites and news sites. Releases with many good links and tagged keywords can drive traffic to your site, build the credibility of your brand, spread your message and even increase website rankings.

Reputation and Brand Monitoring
Audit of online coverage of your brand, competitors and the market, using specialist software to monitor links and keywords. Monitor success of specific online PR activity by tracking interest via forums and measuring traffic to the landing page.

Community Monitoring and Seeding
Discreet inclusion of comments on forums/bulletin boards to generate interest and involvement in a subject, and inspire discussion, having identified forums of relevance.

Blogs
Introduce blogging to your business, to provide independent, immediate news and comment. Increasingly seen and relied upon by journalists and consumers alike as a credible source of information, blogging also generates powerful word of mouth. Branch can help you get to grips with the latest technology, monitor blogging relevant to your business, become influential and trusted with key bloggers, manage positive and negative comments, and achieve the right manner and content in your communication with bloggers.

Podcasts
Develop Podcasts to enable media rich content to be made available to partner sites, providing important exposure and strengthening your relationship with existing and potential customers. Cost effective and straightforward to produce as part of an ongoing campaign, podcasts can be made available to an unlimited number of subscribers across unlimited channels (to enable messages to be targeted).