Search Engine Marketing (SEM) is the field of activity used to achieve listings on popular search engines. Businesses recognise that SEM is an extremely cost effective way of reaching consumers on the lookout for their content, products and services. It is often quoted that about 85% of all web traffic originates via search engines and directories – and it is clear that search plays a huge role in helping web users find sites with the information they want.

Branch Communications Search Marketing Service
Branch Communications can provide you with all the background information and support you need to get the most from Search Engine Marketing, working with you to define and manage your Search Engine Optimisation (SEO) campaigns.

Our services include:

• Site Optimisation and registration
  Branch Communications will provide a detailed report on your site and Branch Communications recommendations on how to optimize for search be that content or the technical development of the site. In the case of directories like Yahoo!, LookSmart, ODP, Business.com etc, Branch Communications use manual submission, utilizing their fastest ‘paid-for’ method where available.
   
• PPC Campaigns
  All PPC campaigns with Google, Yahoo seach marketing and espotting.
   
• Trusted Feed Campaigns and paid submission
   
• Keyword Research
  Using a blended methodology, Branch Communications research the ideal keywords for the campaign based on relevance, traffic interest, geographic accuracy, competitiveness and brand relevance.
   
• Link Marketing
  This is an area that Branch Communications approach with utmost caution and ethics. Branch Communications will undertake link campaigns on behalf of certain clients, but always within strict guidelines to ensure brand integrity is maintained and the overall image of the site is enhanced.All contact is manual and no software or link farms are involved.
   
• Enhanced SEO
  This involves the building of “themed” sites and submitting these to search engines.