Our knowledge and experience mean we can provide a fully integrated service, to help you make the most of new e-marketing opportunities and stand out from the crowd. Although most marketers recognise the benefits of e-marketing, it’s still a minefield to many. We will help you find your way through with clear and practical advice, to create a cost effective strategy that you are happy with and meets your objectives.

Online Strategy
An effective eMarketing strategy helps companies get the maximum return from their marketing spend. By focusing on the customers with greatest affinity for your brand values, targeting persuasive messages that reflect their interests, and using the blend of off-line and on-line advertising that works for them, companies can reduce costs, increase ROI and enhance customer loyalty.
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Online PR
No longer does PR rely on the traditional tools of newspapers and press lunches. The media has kept up with the internet revolution, making Online PR critical to any integrated PR strategy. Online PR can maximise awareness and trust in your brand, and is a great way to “start a hare” – generating interest and participation in your brand and swiftly spreading the word.
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Web Sites and Micro Sites
The Internet brings e-marketing activity together like a spiders’ web. So much more than just an information-publishing channel, web sites and micro sites must enable customers to engage in two-way communication with a company. Good design and functionality are paramount.
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Email Marketing
The key communication channel for the digital age, email marketing requires the intelligent use of data and segmentation techniques. Clever as an owl, today’s intelligence technology is designed for companies that want to increase acquisition and retention of their customer base.
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Search Marketing
Just as a squirrel searches for then stores its finds, search marketing enables potential customers to find your Web site. The majority of internet traffic is generated by search engines, and we can assist with natural listings or pay per click campaigns to drive lucrative traffic to your site.
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Affiliate Marketing
A system of advertising in which a company A can gain sales, clicks or leads generated from company B advertising on their Web site. It is a true pay for performance model, working by rewarding actual results as users move from site to site as a butterfly flies from flower to flower.
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Data Acquisition
The future of any web marketing strategy, acquiring data is key to the success of online activity. Online surveys, competitions and subscription are all ways of finding out more about prospective and existing customers. Once captured, data then needs managing, reviewing and maintaining after and understanding as a magpie would its goodies.
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Online Advertising
Interactive advertising has come of age, with personalisation, localisation and advance targeting techniques helping marketers generate a greater response from online campaigns. Advertising on the Internet offers many opportunities for reaching your audience – make sure you get noticed like the attention-seeking woodpecker.
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