PJ Ellison - Head of Online Marketing
PJ (only Paul-Jon to his Mum) studied Marketing Management at Coventry
University, three years which he admits passed in a blur of beer and
parties. After graduating, PJ’s career began on a role as Direct
Marketing Executive at Keycamp Holidays, where he soon demonstrated
that much of his degree had actually sunk in despite the social whirl
of student life.
During his time as Direct Marketing Executive at Keycamp Holidays (the
UK’s number one European Camping specialist), PJ introduced new and
innovative e-marketing strategies to the business - making significant
contributions to revenue. Becoming proficient in all aspects of on and
off line direct marketing communication, he then joined Century Travel
(online travel specialists) as E-Marketing Executive, then Serenity
Holidays as Marketing Executive.
PJ’s expertise is wide reaching, from managing direct mail campaigns,
on and off line advertising, e-marketing including email marketing,
websites/microsites, PPC, SEO and affiliate marketing, as well as
being a data guru. He’s now given up the glamour of the specialist
worldwide holidays to hone his niche skills – digital communication.
He was brought up in Great Yarmouth, Norfolk but doesn’t reckon that’s
much to boast about. A huge Doctor Who fan, PJ has large collection
dvds and owns enough Daleks to invade the Earth! Fanatical about
football, he supports the mighty reds of Liverpool. Injuries have been
known (both knees and arms have been broken over the years) but that’s
doesn’t stop him playing as often has he can as well. He always ends
up in goal, but being 6ft 5” that’s not surprising.
Life and soul of any party, PJ is always first at the bar and last to
leave – and knows how to work hard and play hard like the rest of the
team.
|
