Catherine Hawley - Commercial Director
Catherine has an impressive track record of twenty years experience in
the Telecoms and IT sectors with BT and ICL Fujitsu, in a broad career
ranging from corporate strategy, through marketing and sales, to front
line operations. A transformational leader, she was short-listed
European Business Woman of the year 2003 for turning around BT’s loss
making Hosting division.
Her extensive qualifications include a first class degree in Chemistry
and Management Science from Imperial College, an MSc in Management and
a Sloan Fellowship from London Business School.
More recently, as one of the most senior operational women at BT, she
ran BT’s Global IT Services Division. She was responsible for multiple
business units and thousands of staff worldwide, with revenues of over
£500m. Her previous marketing roles involved developing BT’s
international brand strategy and leading BT’s consumer campaigns for
travellers and holidaymakers. She ran the award winning campaigns for
foreign tourists; segmented the UK holiday sector to design new
campaigns targeting domestic holidaymakers; and developed new product
packages for the ‘visiting friends & relations’ segment. Her campaign
experience ranges from hundred of pounds PR stunts at the Edinburgh
festival, through print and outdoor, to multi-million pound TV.
Catherine’s technology expertise centres on the internet and ebusiness,
having run outsourced web businesses for companies such as Ryan Air
and Airtours. She now brings to Branch Communications her considerable
skills in setting direction, developing strategy and creating
successful commercial models for clients.
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